Alexandra collaborates with business clients to create spaces with meaning and impact. The interior is a powerful means of forming a lasting relationship between the business and user; such as employees and (new) customers. An interior can tell a story, trigger an experience, arouse a feeling, convey norms and values, seduce and even stimulate certain behaviour. There is a whole underlying psychological world behind the sensory experience of a space and how it is converted into certain thoughts and/or action(s). This is all specific to a certain context and target group. All these interpretations happen consciously and subconsciously and can be targeted by external input, resulting in a range of positive effects such as loyalty and bonding, increase sales, feeling concentrated, energised or relaxed, improve the culture on the work floor, etc.

If expectations and results are consistently aligned for the (end) users, this will ultimately increase  trust between a business and their employees, or increase customer loyalty. Alexandra Izeboud helps to map out where and how this value can be added to an interior. In a successful interior, every decision requires a good substantiation and serves to achieve a specific goal.

A design process therefore always starts with mapping the intrinsic values and the linked (commercial) objectives and the preferred user scenarios. The ways  the space can be used to create relevant experiences and interactions are mapped out and the ones that contribute most to achieving these objectives are selected after conducting research and consultation. 

Do you want your unique business to stand out? Then make sure that the interior adds value on a personal and communal level, which makes your business' story credible and tangible in the physical world. Because what we see is what we believe.